Deconstruction of Picturehouse Production Company

Deconstruction of Picturehouse Production Company

Picturehouse is an independent production company founded in 2005. It was established in New York. Their most famous release is Pan's Labyrinth, which was released in 2006 and was nominated for six Oscars, winning three. They shut down in May 2008 but was relaunched in 2013. They have also released La Vie En Rose, The Orphanage and Run, Fatboy, Run. The company produces films from a number of genres, including thriller, comedy and fantasy.

The establishing shot of is a high angle shot of a lit up town at night. This suggests that one of the company's objectives is to be down to earth. Also, as the camera is angled so that it is looking through the logo at the town, it shows that the company's priority is the audience and they care about the people and their needs.

 In this shot, the lights are shown to be gradually growing brighter but at the same time flickering. This suggests that the company worked hard to get to the where they are and they earned their status. The low angle shot suggests that the town looks up to the production company and it highlights their importance. As the name is in lights, their importance is emphasised as it stands out against the pink/blue sky. The colour choice for the sky using a baby blue and baby pink, which are soft and lighthearted colours, suggests that the company is relaxed and comfortable, rather than using harsh colours for the sky. The birds in the ident also suggests that they are environmentally friendly and ensure their work doesn't affect the environment, which gives them a competitive edge and is an attractive asset to have.

In this low angle long shot of the sign portrays it as being old cinema style, with the scaffolding suggesting the 60's. The neon style lights also add evidence for the cinema style. This suggests that the company makes memorable and good old films, which will be remembered for years to come.

The typography at the end of the ident, goes bold and the focus is aimed at the sign. This makes it look more modern and therefore suggests that the company keeps up to date with the latest trends.

The editing is very basic as only cuts are used to show different angles of the logo. This suggests that the company want to take different perspectives and have the ability to see things from a number of different points of view, which may be one of their main objectives. 

The sound in the ident is an upbeat and happy tune. It is fast pace and orchestral suggesting tradition. It is also very prestigious which could highlight the journey which Picturehouse made in order to earn the status which they currently have. This is because the production company was expected to fail but instead has increased in popularity and reputation, producing a number of well known award winning films.

The Full Picturehouse Ident: