Opening Credits Deconstruction - Zombieland

In the opening for Zombieland, the viewer is immediately fully immersed in the story and knows right away they are watching a zombie comedy film. This full immersion is achieved through effects such as using one, continuous shot in the very beginning of the film, which acts as a point of view for the audience. 

The narration also contributes to this immersion, as the audience is being directly spoken to, and is being given advice. This causes the viewer to pay attention and immediately focus on the film, absorbing them in the plot before it has truly begun.

The opening credits use clever and interesting graphics, which appeals to the target audience of teens and young adults. The opening credits also include a lot of zombies and gore in comedy situations, which not only entices the viewer but reinforces the zom com genre. 

In the opening shot of the American flag on the car, the narration mentions the United States of America in a patriotic tone, however it is pitiful as the USA is no more. Accompanying this is the American national anthem, however it is distorted and slowed down, representing the malformation of the country.

Full Opening Credits: