In the beginning of the ident, pixels appear in the centre of the shot, turning inwards and dispersing horizontally across the screen. From this, the pixels turn into the name of the production company.
Light disperses out from around the edge of the text as the name appears. This transition is quite modern, and when coupled with the synthesized sound effect it is made clear that the production company produces modern films.
The ident is not restricted to any one particular genre, which further suggests that the production company produces films from a variety of genres, but particularly modern films.
The following video is the entire short film, but the production company ident is at the very beginning.
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